Big Ideas, Small Business
We didn’t start Gandex because we needed another job.
We started it because we kept seeing brilliant, hardworking business owners burn out.
We saw solo operators buried under admin. Family businesses bursting at the seams. Teams with great ideas, stuck in messy systems and foggy decision-making.
And we knew we could help.
Between us, we’ve led global brand campaigns, billion-dollar transformations, and tech rollouts for some of Australia’s most recognisable companies.
But it’s not the big logos we’re proud of — it’s the practical stuff we’ve learned along the way.
The kind that helps a business owner finally take a proper weekend off.
Meet the Founders
Ranita Cowled
Brand strategist. Global marketing leader. Creative calm in the chaos.
Ranita brings 20+ years of experience building, growing, and positioning beloved brands — from multinationals to community gems. She sees what makes a business stand out (and how to say it clearly).
Rodney Cowled
Transformation specialist. Systems thinker. Unflappable operator.
Rodney has led complex, multi-year change programs inside Australia’s top financial firms. He’s at his best when helping others untangle messes and build cleaner, smarter ways to run.
Our Philosophy
We believe small business owners deserve better tools and better advice.
Not corporate fluff. Not overpriced strategies you’ll never use.
Just clear thinking, kind honesty, and systems that actually work for your life, not just your revenue goals.
We don’t do jargon. We don’t do hype.
We do practical help that gets you unstuck — and sets you up to thrive.