About Us.

We are a dynamic duo of business transformation and marketing excellence, driven by decades of experience in scaling and optimising businesses. Our founders, Rodney and Ranita, combine complementary expertise in strategy, operations, and creative development, bringing a unique blend of insights to help everyday businesses thrive.

Ranita Cowled is a globally recognised brand marketing leader with over 20 years of experience at the helm of some of the most successful brands in the fast-moving consumer goods (FMCG) industry. From leading major campaigns at Unilever and The Arnott’s Group to driving P&L responsibilities across multiple product categories, Ranita’s expertise lies in building brands and creating innovative marketing strategies. Her award-winning work in creative development and brand positioning has helped businesses capture their market and drive long-term growth. Ranita is passionate about mentoring others, sharing her knowledge, and helping business owners unlock their potential through strategic marketing and positioning.

Rodney Cowled brings a wealth of knowledge in business process design and technology. With over 15 years of experience leading transformation initiatives, Rodney excels at turning complex challenges into actionable solutions. His deep understanding of operational design, paired with his passion for technology, enables him to drive growth and improve business efficiencies. He’s an expert in leading change, program management, and overcoming resistance to new ideas, ensuring that his projects consistently deliver positive outcomes. Rodney's background as a technology analyst further strengthens his ability to bring cutting-edge solutions to businesses looking to modernise and streamline their operations.

Together, we combine our diverse strengths to offer strategic guidance and hands-on support to businesses ready to scale and streamline. We believe in delivering practical, tailored solutions that make a measurable difference. Whether it's refining your operations, unlocking growth potential, or reinventing your brand, we’re here to help your business thrive.